Tuesday, December 9, 2008

The Beckhams

Slightly different from my previous two posts... I've been thinking about sports and pop culture and trying to think of international views on sports and cross-cultural rule changes in these sports to adapt to specific peoples and cultures. This led to me thinking about David Beckham, as this was something that was fairly big last year (I think it was last year?).

So, as a bit of background, you have David Beckham, married to Victoria Beckham (ne Adams) who was one of the Spice Girls. David is a famous, famous, soccer player in England. Together, these two of course make a very big pop culture couple. Last year David Beckham transfered to an American Soccer team with the goal of making soccer a big deal in the United States.

Last year there was such a tremedous welcome for the Beckhams. There was a show surrounding Victoria and her adjusting to the United States and getting the house ready for David to arrive. This was a large issue for many popular magazines.

This year, there is a large amount of silence. There does not seem to be an increase in American interest in soccer. There does not seem to be that much attention on the Beckhams anymore. Soccer is such a big event for most countries around the world and yet within the US it just doesn't seem to be able to take on a large of a hold. I wonder why that is. Thoughts?

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